The International Summer University Thailand, held in cooperation with Thammasat Business School, Bangkok, Thailand, aims to provide students with an in-depth understanding of international marketing challenges in a globalized landscape. Particular emphasis will be placed on marketing idiosyncrasies in emerging markets and the role of culture in international marketing. In addition, marketing research and international marketing mix decisions will be key topics. By means of a real world market research project, students will be able to gain first-hand experience on how to assess consumer behavior in a foreign country and how to work in inter-cultural teams.Through participating in the summer university, students will learn to understand the challenges in contemporary international marketing and management, with a particular focus on cultural aspects and peculiarities of emerging markets.
In class information Sessions & Corporate Visit
International Cultural Event
Visiting Temple of the Emerald Buddha (Wat Phra Keaw)